Ten reasons why YOU should join us in publishing “Hack Your Motivation™"
Burgeoning market, minimal competition - The market for motivation books is extraordinary. Three out of the top 10 books on the non-fiction NY Times paperback bestseller list are about cognitive psychology or motivation. The only other comparable new work is “Payoff” by Dan Ariely, a behavioral economist who does not write about motivation from the perspective of motivational science.
Top-echelon author-credentials - In addition to a Ph.D. in Psychology, I have the rare combination of academic prominence and over 20-years business consulting experience before my transition to academia. Over the past two years, I served as co-chair for the most prominent and largest assembly of motivational researchers in the world, the American Educational Research Association. In this role, I oversee, select, and approve which motivation and cognition research is suitable for presentation at the annual research conference.
Documented author publication record - I am an Associate Professor at a prominent university and have published three books, including a textbook “Motivation for Learning and Performance” upon which the current work is based. The previous publication was ranked the #1 new book in Cognitive Psychology on Amazon.com during July/August 2015. I have also published numerous scholarly articles across disciplines and have over 30 years of writing experience.
Story-telling narrative - The narrative is targeted toward the exploding market of disenfranchised millennials who are struggling to find jobs, move out of their parent’s basement, and solidify a defined career path. This targeted demographic thrives on stories and anecdotes, so I’ve used satirical real-life stories to engage readers as they learn how motivational beliefs and corresponding behavior develop and influence goal attainment.
Highly interactive with media supplements - The book content is supplemented by QR codes and a YouTube channel accessible from both the electronic and print versions of the book. The innovative code approach in the print version allows readers to take a photo, click, and be directed to sharable videos of the authors conversing about the Hacks and applying them to authentic problems for better reader comprehension and applicability.
Contemporary title and graphics - "Hack Your Motivation” leverages the current trend to find strategies and “secrets” that allow individuals to do more with less. The strategies are called “Hacks” because the terminology is highly popular among the targeted demographic but also have significant upside potential for SEO.
100% evidence-based content - Unlike most motivational texts written by karaoke academics like Dan Pink or Tamara Lowe, all the strategies described in HYM are empirically-based and supported by confluent evidence from multiple disciplines. Unlike the imposters, this author conducts motivational research and is known internationally for relevant research contributions to motivational science.
Fully scalable for mobile learning - The concise nature of the content is ideal for the mobile learning economy, where individuals use tablets and phones to read material. Organized into sections of two 6” x 9” pages per Hack, the content is ideal for on-the-go knowledge gains.
Content geared for social media distribution - Each hack can be summarized in 140 characters or less for Twitter distribution. The supplemental media and book graphics are ideal for sharing on Facebook, Instagram, and Pinterest. Accounts and content are ready-to-go pending the distribution cycle and approved timeline.
Huge profit potential - A partnership can be mutually rewarding. Prospects include the academic market for “first course” offerings, which are mandated by most universities. Additionally, the prospective buyer who is a recent college graduate is easily identifiable, as are candidates seeking jobs who access employment listing sites daily.